Our Story

Husband and wife. Three sons. A fluffy cat. A family plush obsession.
Who loves them more? We'll never know!

It all started over a decade ago. Two high school sweethearts spending every date night at the arcade, both sharing an unusual talent of winning claw machine toys. As the years went on, the love between them grew, as did the plush collection.

Ten years later a simple idea sparked over a morning cup of coffee - to share this love of plush toys with the world and make a difference whilst doing so.

In 2021, Comfy Morning came to life.

We're so glad to have you here - thanks for supporting our passion.

Founder & CEO

Meet the Team

JAX | Co-Owner & Founder

DEANNA | Co-Owner & Founder

AXEL | Child Proofer

LOKI | Comfort Analyst

It's More Than Just a Stuffed Animal


We give back by donating 10% of all sales towards rescuing animals.


We remain carbon neutral to protect our environment. We do this by donating funds to offset any impact each time we ship. Our funds currently go towards the Acapa - Bajo Mira y Frontera Forest Conservation Project in Colombia. You can read more about this here.


We reward your loyalty by giving you points (exchanged for cash) when you shop, participate in social media, refer a friend and more! You can read more about this here.


We remain accessible via worldwide shipping at a great price. You can view our shipping policy here. We offer a simple refund/return policy here.


It's time to get comfy!

We're so glad you're sharing in this passion with us.


Deanna & Jax

Co-Owners &  Founders